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Sandy Eggo SEO Consulting
San Diego SEO Training
Our SEO training offers the foundational knowledge, hands-on skills, and latest industry insights to thrive in search engines. It guides you through every step of the SEO journey—from understanding SEO basics to the future of search—and equips you with the tools to build an SEO powerhouse.
What You'll Learn in Our SEO Training
Foundations of SEO
We start with the basics, breaking down essential SEO concepts in easy-to-understand language. We’ll cover what SEO is and why it matters, how search engines work, and how to use SEO as a tool for growth.
How It's Evolved Over the Years
Understanding how SEO has evolved over the years is crucial. We’ll walk through the history of SEO, from the early days of keyword stuffing to today’s emphasis on user experience. We’ll discuss how algorithm updates like Panda, Penguin, and the recent Core Web Vitals have changed the game, and what that means for SEO best practices today.
Current Best Practices
Our training focuses on what works now in SEO. From optimizing for mobile users to creating high-quality, engaging content, we cover the best practices that will get your website noticed. Topics include keyword research and content strategy, mobile and speed optimization, local SEO essentials, user experience (UX), and engagement signals.
The Future of SEO
We keep an eye on where SEO is headed so you can stay ahead of the curve. In this part of the training, we’ll discuss emerging trends like voice search, artificial intelligence in search engines, and the increasing importance of semantic search. With our training, you’ll be equipped not only to thrive today but also to adapt to future shifts in the industry.
The Three Pillars of SEO: Content, Technical, and Off-Site
Content SEO
Technical SEO
Technical SEO
Content is the heart of SEO. High-quality, relevant content is how people find you when they search for answers or a solution to their pain points. We will cover how to create content that appeals to your audience and aligns with SEO requirements.
Technical SEO
Technical SEO
Technical SEO
Technical SEO involves the behind-the-scenes aspects that help search engines find, crawl, and index your site efficiently. This pillar ensures that your website is built in a way that makes it easy for search engines to understand and rank.
Off-Site SEO
Technical SEO
Off-Site SEO
Off-site SEO focuses on activities outside your website that improve your search engine rankings, primarily through building authority and trustworthiness. Like external votes of confidence, basically a popularity contest.
Hands-On Practice and Real-World Applications
Sandy Eggo SEO Training - Your Partner in Marketing Success
Our SEO training isn’t just theory—it’s action-oriented. You’ll learn how to:
- Conduct keyword research using industry tools and techniques.
- Evaluate your website’s technical health and implement necessary improvements.
- Develop a content calendar aligned with your SEO strategy.
- Perform backlink outreach to increase your authority.
Our goal is to empower you with the confidence to manage your SEO independently, knowing you have a solid understanding of the essentials and access to ongoing support as you grow.
