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Sandy Eggo SEO is a South Bay–born consultancy led by Pablo Villalpando, helping small businesses, nonprofits, and creative folks get found online with search-first strategy, content, and clean web builds. We blend local know-how with a decade of SEO experience to drive visibility, leads, and real-world impact for brands across San Diego and beyond.
We’re the only SEO company in South San Diego with a heart. Equal parts data nerds and community builders, so your growth fuels more good in the neighborhood.
We believe in showing up. For clients, for community, and for the causes that keep our city kind. That’s why we “shop small,” measure what matters, and prioritize honest, sustainable wins over shortcuts. When your story is easy to find, your impact multiplies.
Listen & Learn. We start with an SEO Audit + Keyword Research to understand your market, competitors, and opportunities.
Build the Roadmap. Technical fixes, content strategy, and local SEO work are prioritized by impact, so every month moves the needle.
Launch & Iterate. We implement, measure, and improve, publishing site updates and local profile optimizations.
Sandy Eggo SEO proudly supports and engages in community support for non-profits and humanitarian organizations, driven by a deep commitment to fostering dignity, safety, and inclusivity for underserved communities.
Philanthropy is baked into our business & our referral program keeps the circle going! Your friend gets expert SEO services, you get paid, and the community wins.
Pablo Villalpando, founder of Sandy Eggo SEO, is a San Diego South Bay SEO consultant and the founder of Sandy Eggo SEO. He pairs 10 years of hands-on SEO with a community-first mindset—mentoring new voices in the industry, supporting mental-health causes, and building programs that turn client growth into social good.
Pablo actively engages in community service and fundraising for non-profits. Since 2020, Pablo has raised +$9k in donations for organizations like Heart Support, Border Kindness, Al Otro Lado, La Casita de Unión Trans, and volunteered +300 hours in humanitarian cross-country hikes across the US / Mexico desert.
Pablo leads Sandy Eggo’s 20% giveback commitment, the Websites for Changemakers program, and the Future Humanitarians Scholarship; he’s also a big supporter of music-community mental-health orgs like HeartSupport.
We stand upon a land that carries the footsteps of Kumeyaay people from time immemorial.
They are a people whose traditional lifeways intertwine with a worldview of earth and sky in a community of living beings. This land is part of a relationship that has nourished, healed, protected, and embraced the Kumeyaay people to the present day. It is part of a worldview founded in the harmony of the cycles of the sky and balance in the forces of life.
For the Kumeyaay, red and black represent the balance of those forces that provide for harmony within our bodies as well as the world around us. As immigrants in San Diego, we acknowledge this legacy from the Kumeyaay. We promote this balance in life as we pursue our goals of knowledge and understanding.
We find inspiration in the Kumeyaay spirit to open our minds and hearts. It is the legacy of the red and black. It is the land of the Kumeyaay.
Eyay e’Hunn
My heart is good
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