Equally as important as finding a good seo company is being a good SEO Client. It is just like being a boss, your employees are going to want to work harder if you are good to them. When you are both on the same page, working together, you are going to find that you are going to get more out of any project.
Here are “7 Tips on how to be a Good SEO Client”
#1: SEO Goals(Clear and Realistic)
When beginning a new SEO campaigns it is very important you have clear, realistic goals in mind.
Bad: “I want to rank higher in search engines”
Good: “I want to rank on the first page of Google for the keyword “my keyword” and show above my biggest competitor www.biggestcompetitor.com”
Bad: “I want to be #1 for my keyword that has 10 million results by next week”
Good: “I would like my rankings for “my keyword” to steadily increase over the next 3 month with the end goal of showing on the first page of Google”
Lesson: Goals are important!
#2: Understanding SEO
I know you are busy, and the whole reason for paying someone to do SEO for you is so you don’t have to learn it. But it is very important to have a basic understanding of SEO so you understand the work involved as well as the time it takes for changes to appear. There are many free resources online that will help you understand the basics and give you a introduction to SEO.
Lesson: Take some time to have a basic understanding of your investment.
#3: Nothing is Guaranteed
No matter what any SEO agency says, there is absolutely no guarantee that your website will be able to rank for a specific keyword. Search Engine ranking algorithms change daily, and something that worked last week may not work this week. You can execute all the seo best practices but the bottom line is no rankings are guaranteed.
Lesson: Don’t expect an SEO to guarantee you rankings, and if they do, it’s a lie.
#4: Trusting your SEO
Trust is a sensitive subject when it comes to SEO because there are many questionable SEO companies circulating online. Once you do find an SEO you would like to work with you have to remember that they are the professional. Take the recommendations and advice.
Lesson: Make sure to find the right SEO provider so you can fully trust the work that is being done.
#5: You Get What you Pay For
Like the old saying says “You get what you pay for”. And the saying holds true to finding an SEO company as well. Like I said in Tip #2, once you understand the work and time involved you know that paying someone $100/month isn’t going to get you anywhere.
Lesson: There is no such thing as cheap SEO
While communication is important to any successful SEO campaign, it is crucial that you don’t over do it. Try and keep discussions between you and your SEO to a minimum so no time is wasted on phone calls and answering emails. When you do need to chat try using email communication as much as possible, and only call when absolutely necessary or a scheduled meeting is in place.
Lesson: Keep communication to a minimum so more time is put into the Optimization of your website.
#7 SEO is never Complete
Your website is ranked #1 for your keyword, your getting a lot of traffic, and new leads are coming daily! The SEO work is complete right? Wrong. Once you beat your competition and rank higher than them they are going to do everything possible to retake what you just worked so hard for. If you stop all SEO to your site then it is only a matter of time before your rankings start to drop lower and lower.
Lesson: Understand that SEO is an ongoing process, if you want to continue to show high in the search rankings then you need to continue the Optimization of your website.
So those are my top 7 Tips to being a Good SEO client, let me know your thoughts or if there are any major tips that I missed. Leave your comments below!