How to be a Good SEO Client

by admin on August 27, 2010

7 Tips for Being a Good SEO ClientEqually as important as finding a good seo company is being a good SEO Client.  It is just like being a boss, your employees are going to want to work harder if you are good to them. When you are both on the same page, working together, you are going to find that you are going to get more out of any project.

Here are “7 Tips on how to be a Good SEO Client”

#1: SEO Goals(Clear and Realistic)

When beginning a new SEO campaigns it is very important you have clear, realistic goals in mind.

Set Goals

Clear Goals

Bad: “I want to rank higher in search engines”
Good: “I want to rank on the first page of Google for the keyword “my keyword” and show above my biggest competitor www.biggestcompetitor.com”

Realistic Goals

Bad: “I want to be #1 for my keyword that has 10 million results by next week”
Good: “I would like my rankings for “my keyword” to steadily increase over the next 3 month with the end goal of showing on the first page of Google”

Lesson:  Goals are important!

#2: Understanding SEO

I know you are busy, and the whole reason for paying someone to do SEO for you is so you don’t have to learn it. But it is very important to have a basic understanding of SEO so you understand the work involved as well as the time it takes for changes to appear. There are many free resources online that will help you understand the basics and give you a introduction to SEO.

Lesson: Take some time to have a basic understanding of your investment.

#3: Nothing is Guaranteed

No Guarantee SEONo matter what any SEO agency says, there is absolutely no guarantee that your website will be able to rank for a specific keyword. Search Engine ranking algorithms change daily, and something that worked last week may not work this week. You can execute all the seo best practices but the bottom line is no rankings are guaranteed.

Lesson: Don’t expect an SEO to guarantee you rankings, and if they do, it’s a lie.

#4: Trusting your SEO

Trust is a sensitive subject when it comes to SEO because there are many questionable SEO companies circulating online.  Once you do find an SEO you would like to work with you have to remember that they are the professional.   Take the recommendations and advice.

Lesson: Make sure to find the right SEO provider so you can fully trust the work that is being done.

#5: You Get What you Pay For

Like the old saying says “You get what you pay for”.  And the saying holds true to finding an SEO company as well.  Like I said in Tip #2, once you understand the work and time involved you know that paying someone $100/month isn’t going to get you anywhere.

Lesson: There is no such thing as cheap SEO

#6: Communication

While communication is important to any successful SEO campaign, it is crucial that you don’t over do it. Try and keep discussions between you and your SEO to a minimum so no time is wasted on phone calls and answering emails.  When you do need to chat try using email communication as much as possible, and only call when absolutely necessary or a scheduled meeting is in place.

Lesson: Keep communication to a minimum so more time is put into the Optimization of your website.

#7 SEO is never Complete

Your website is ranked #1 for your keyword, your getting a lot of traffic, and new leads are coming daily! The SEO work is complete right? Wrong. Once you beat your competition and rank higher than them they are going to do everything possible to retake what you just worked so hard for. If you stop all SEO to your site then it is only a matter of time before your rankings start to drop lower and lower.

Lesson: Understand that SEO is an ongoing process, if you want to continue to show high in the search rankings then you need to continue the Optimization of your website.

So those are my top 7 Tips to being a Good SEO client, let me know your thoughts or if there are any major tips that I missed.  Leave your comments below!

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Anonymous
August 27, 2010 at 5:28 pm

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chris September 14, 2010 at 10:28 pm

your statement about nothing guaranteed is crap. It means that the only company promised to make money on this is yours, yet you have no risk. Why not make your performance based on a pay per performance, you would make much more money and you would build trust with your customer.

admin September 14, 2010 at 11:10 pm

Hey Chris,

I’m glad you brought up that point because I think I need to clarify.

Although the #3 Tips is “Nothing is Guaranteed” I went deeper into explaining that rankings are not guaranteed. I probably should have titled the Tip “Rankings are not Guaranteed”

Do you disagree that rankings are not guaranteed?

I mean you and I may know SEO, but the decision(or should I say the algorithm) comes from Google and the other Search Engines.

As for your statement about a company being the only one making money, and no risk involved, I would have to disagree. Yes, the company would be making money because a client is paying for a service. Usually a service is paid for with money right? As for risk involved, if a company doesn’t perform then that is bad for the company name. Too many bad reviews and the company goes under.

I agree that pay per performance works for some, and I’m not against it, but it is a difficult thing to juggle. There are many other factors that come into play that an SEO has no control over.

Thanks for your feedback and I’m looking forward to a response!
-Brett

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